Your BDC Tracks Appointments. DealerInt Tracks What Those Appointments Are Worth.
Connect lead sources and appointment data to deal-level profitability. See which channels drive the highest-margin deals.
BDC software and automotive CRMs do an excellent job of tracking leads, appointments, and show rates. But they stop at the sale. They don't tell you how profitable the deal was, or whether the desk manager gave away margin to close the appointment your BDC worked so hard to generate.
DealerInt works alongside your existing BDC platform to connect the front-end lead data with the deal-level override and profitability data captured at the desk. See which lead sources, channels, and campaigns produce the highest-margin deals — not just the most appointments. Explore our best BDC software comparison and the BDC intelligence overview for more.
Lead Source Profitability Analysis
Connect override data to deal source. Understand whether internet leads, phone inquiries, or walk-ins produce deals with more or fewer overrides — and higher or lower gross.
BDC + Desk Accountability
BDC generates the appointment. DealerInt tracks what happens at the desk. Together, you get the full picture from first contact to final gross.
Campaign-Level Margin Data
See which marketing campaigns drive deals with the most desk overrides — informing both your marketing spend and your desk management training.
Override Rate by Lead Type
Understand if certain customer types (first-time buyers, luxury customers, fleet buyers) generate more override events — and whether your team is equipped to handle them profitably.
Frequently Asked Questions
- Does DealerInt replace my BDC software or CRM?
- No. DealerInt is a profit intelligence layer that works alongside your CRM and BDC software. It captures what those platforms can't: pricing override reasons and deal-level margin data.
- Which BDC and CRM platforms does DealerInt work with?
- DealerInt's Chrome extension works alongside VinSolutions, Elead, DealerSocket, DriveCentric, Gubagoo, and any other CRM or BDC platform your team uses in the browser.
Connect BDC performance to deal profitability
30-day free trial. No credit card. Works alongside your BDC and CRM.