BDC (Business Development Center)
A BDC (Business Development Center) is the team at a car dealership that handles inbound leads, follow-up calls, and appointment setting for sales and service.
A Business Development Center (BDC) is a dedicated team within a car dealership — or an outsourced service — that manages inbound customer contacts, follows up with leads, and sets appointments for the sales and service departments. BDC staff work from automotive CRM platforms to manage lead queues, respond to internet inquiries, make outbound follow-up calls, and track appointment show rates. The BDC is the funnel that feeds the sales floor — but does not influence the profitability of deals that close. BDC effectiveness is measured by appointment show rate and lead conversion, while deal profitability is tracked separately.
Category: Operations
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