BDC Gets Them to the Desk. Track What Happens Next.
DealerInt captures the override decisions at the desk that determine closing gross—so BDC and sales leadership see the full picture.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Your BDC works to set appointments and get customers to the desk. Once the handoff happens, desk and F&I overrides—competitive matches, manager approvals, product waivers—determine the final gross. BDC tools track show rates and appointments; they do not track what happens to margin when the customer sits down. DealerInt fills that gap.
Connect BDC Appointments to Desk Decisions and Margin Outcomes
Most dealerships measure BDC success by volume: how many leads came in, how many appointments were set, how many showed. Those numbers matter, but they tell you nothing about what happened when those customers hit the desk. A BDC that drives 150 appointments where 40% require heavy discounting to close is not the same as one that drives 120 appointments that convert at full margin. Without desk-level override data, those two scenarios look identical in every BDC report.
DealerInt captures every override at the desk with a structured reason and margin impact. When you layer that data with lead source and BDC performance, you see which appointments convert to clean deals and which drive high-override outcomes. That accountability helps BDC and sales align on quality, not just volume—and gives BDC managers the feedback loop they need to refine scripting, lead prioritization, and follow-up cadence.
Full Funnel Visibility
The gap between BDC and desk is where margin decisions happen in the dark. BDC leadership sees appointment metrics. Sales leadership sees closing numbers. Neither sees the override behaviour in between. DealerInt bridges that gap by documenting every concession—who approved it, what changed, and the financial impact—so both teams share the same view of deal quality. That shared visibility turns finger-pointing into collaboration and transforms monthly reviews from guesswork into data-driven coaching.
No BDC or CRM Replacement
DealerInt runs as a Chrome extension alongside your DMS and CRM. Install on deal-closing machines and start capturing. Dashboards and executive reports show override trends and prevented loss. There is no integration with your BDC platform required—DealerInt observes desk behaviour independently. See our demo and pricing to add desk intelligence to your BDC story. For broader loss prevention and inventory profit visibility, DealerInt works across your entire operation.
Lead-to-Desk Tracking
See what happens after the BDC hands off a customer. DealerInt captures override decisions at the desk so you can trace the journey from appointment to closing gross—not just show rate.
Override Correlation with Lead Source
Layer override data with lead source to discover which channels produce clean deals and which consistently require heavy discounting to close. Spend smarter, not just more.
BDC-to-Close Margin Analysis
Measure the margin outcome of BDC-sourced deals versus walk-ins and repeat buyers. Understand whether appointment quality is translating to gross—or just to volume.
Appointment Quality Scoring
Not all appointments are equal. DealerInt data helps BDC managers identify which appointment types and sources yield higher-gross outcomes, so training and incentives reflect real profit contribution.
Frequently Asked Questions
What is BDC in car dealerships?
A BDC (Business Development Center) is a dedicated team within a dealership responsible for handling inbound and outbound customer communications—phone calls, internet leads, emails, and chat. The BDC's primary job is to convert those contacts into showroom appointments. BDC teams are typically measured on contact rate, appointment set rate, and show rate. What most BDC reporting misses is what happens after the customer arrives: the desk decisions and overrides that ultimately determine closing gross.
How does DealerInt connect BDC to desk decisions?
DealerInt captures every override at the desk—price drops, fee waivers, product concessions, manager approvals—with a structured reason and dollar impact. When that override data is viewed alongside lead source and BDC performance metrics, managers can see whether BDC-sourced appointments are converting at healthy margins or consistently requiring heavy discounting. That connection between appointment quality and deal outcome is the visibility most BDC and sales directors lack today.
What visibility do BDC managers need?
BDC managers need to see beyond show rates and appointment counts. They need to know whether the customers they bring to the desk are producing profitable deals or high-override outcomes. Without desk-level override data, a BDC that sets 200 appointments looks the same as one that sets 200 appointments that all require $800 in concessions to close. DealerInt gives BDC leadership that margin-level visibility so they can align training, scripting, and lead prioritization with actual gross outcomes.
See what happens after the handoff
30-day free trial. No credit card. BDC to desk in one view.