Deals Start Online. Margin Gets Lost at the Desk. DealerInt Captures Both.
Track pricing overrides when digital retailing leads move to the desk. Full margin visibility across online and showroom channels.
Digital retailing platforms like Roadster, CarNow, Clicklane, and Impel allow customers to begin — or complete — car purchases online. But when a digitally started deal moves to the sales floor, pricing overrides can still happen. And without override tracking at that transition point, online deal profitability is just as invisible as any other deal.
DealerInt works at the desk level, capturing every pricing override regardless of whether the deal started online or in the showroom. This gives dealers a complete picture of margin performance across both their digital and traditional sales channels. See how DealerInt integrates with your DMS and CRM workflows.
Channel-Level Override Comparison
Compare override rates and deal profitability between digital retailing leads and traditional showroom customers. Understand whether your online channel is generating more or fewer desk overrides.
Digital-to-Desk Margin Tracking
Track what happens to deal profitability when a digitally started deal is finalized at the desk — capturing any pricing adjustments made during the final close.
Works With Any Digital Retailing Platform
DealerInt's Chrome extension works alongside Roadster, CarNow, Clicklane, Impel, and any other web-based digital retailing tool.
Frequently Asked Questions
- Does DealerInt replace my digital retailing platform?
- No. DealerInt captures pricing accountability at the desk. Your digital retailing platform handles the online customer experience. They work side by side.
- Can DealerInt track overrides on deals that start online and close in-store?
- Yes. DealerInt captures overrides at the point of desk finalization — regardless of where the deal originated. This gives you a full picture of desk-level margin on every deal type.
Protect margin on digital and showroom deals
30-day free trial. No credit card. Works alongside Roadster, CarNow, Clicklane, Impel.