Front-End Gross
Front-end gross is the profit a car dealership earns from selling the vehicle itself — the margin between cost (including pack) and the sale price.
Front-end gross profit is the margin a dealership earns on the sale of a vehicle, calculated as the difference between the sale price and the vehicle's cost basis (invoice plus pack and other variable costs). Front-end gross does not include F&I product revenue, which is called back-end gross. The sum of front-end and back-end gross is total gross per vehicle retailed (PVR). Front-end gross is the first casualty of pricing overrides — every dollar given away at the desk is pure margin loss that cannot be recovered in F&I.
Category: Finance
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
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