DealerInt at NADA Show 2026

NADA Show 2026 in New Orleans is the one week of the year when the entire U.S. dealer ecosystem shows up under one roof. If you’ve been before, you know: it’s loud, it’s crowded, and it’s where you actually get face time with vendors and other GMs. DealerInt will be there because that’s where dealer principals and GMs go to evaluate tools that move the needle on gross—including software that finally makes desk overrides visible instead of buried in the DMS. We’re not replacing your DMS; we’re showing what happens when every override is captured, coded, and reported so you can see who approved what and how much it cost before month end.

What is NADA Show?

The NADA Show is the annual convention and expo of the National Automobile Dealers Association. It’s been the industry’s flagship event for over a century. NADA runs it, and it typically draws 20,000-plus attendees—franchise and independent dealers, GMs, F&I directors, fixed ops managers, and hundreds of exhibitors. The expo floor is where DMS vendors, CRM providers, F&I product companies, and newer tech (like override and margin intelligence) all show up. Unlike smaller regional events, NADA is where big decisions get made: multi-rooftop groups send teams to compare options and often close deals on the floor or in meeting rooms. The 2026 show is in New Orleans at the Ernest N. Morial Convention Center, January 22–25.

What sets NADA apart from other automotive conferences is scale and audience. It’s dealer-first: the people walking the floor are the ones who sign the checks and live with the software every day. Vendors bring their full demos and senior teams. For a product like DealerInt—override tracking and margin recovery—NADA is the right place to show GMs exactly how it works on their DMS and how quickly they can get to a live pilot without an IT project.

Who Attends NADA Show?

The crowd is a mix of dealer principals, general managers, F&I directors, fixed ops and BDC managers, and vendor partners. Franchise dealers from every OEM are well represented; independents and used-car-focused groups show up in force too. Decision-makers come to compare DMS, CRM, F&I, and now margin/override tools. The people who care most about override visibility are usually GMs and owners who’ve already optimized their CRM and desking workflow and are asking, “Where is the rest of our gross going?” They’re the ones we built DealerInt for.

Vendors range from enterprise DMS and CRM giants to point solutions for desking, F&I, and analytics. DealerInt sits in the “dealer intelligence” and margin-recovery space: we don’t replace your DMS or CRM; we capture the override decisions those systems don’t record and surface them in a GM-ready dashboard and reports.

What DealerInt is Showing at NADA Show 2026

• Live override capture across CDK, Reynolds, Tekion, VinSolutions—no DMS replacement. We run demos on real DMS sessions (or our own demo environment that mirrors them). You’ll see the Chrome extension capture price changes, manager approvals, and reason codes as they happen. No API integration, no IT rollout—just install the extension and start capturing. We’ll show the same flow on multiple DMS platforms so you can see how it works on yours.
• Gross recovery proof—real dollar impact of tracked vs. untracked override decisions. We walk through real (anonymized) data: how much margin was at stake on overrides in a given month, how much was recovered or avoided once GMs had visibility. We don’t promise a magic number; we show the math and the reports so you can plug in your own volume and see the range. That’s the “proof” most GMs want before they commit.
• 24-hour setup—Chrome extension, no IT project, no integration work required. We explain the onboarding: your team gets the extension, we configure allowed domains and optional reason codes, and you’re live. No DMS API keys, no server installs, no long implementation. That’s a big part of why dealers can trial quickly and why we’re comfortable demoing it at NADA in 15 minutes.

The Problem We're Solving at NADA Show

Every GM we talk to has the same story. You get to month end, you look at gross, and something doesn’t add up. You know there were desk deals, manager approvals, and F&I exceptions—but your DMS doesn’t give you a clean list of who approved what and why. So you’re either digging through screens or guessing. Meanwhile, 2–5% of gross can slip away in unrecorded or under-coded overrides. That’s not a small number on an 80- or 200-unit store.

DealerInt doesn’t change how your desk or F&I team works. We just capture the decisions they already make—the price change, the approval, the reason—and put them in one place with a dollar impact. So when you’re at NADA and someone asks, “How do I get visibility into overrides without replacing my DMS?”, the answer is what we’re showing: a layer that sits on top, goes in fast, and gives you the report you’ve been missing.

Schedule a Demo at NADA Show 2026

If you’re attending NADA 2026 in New Orleans, book a 15-minute slot with our team. We’ll show you override capture on your DMS (or the one you’re considering), walk through the dashboard and ROI logic, and answer questions about setup and rollout. Use the form below to request a meeting; we’ll confirm and meet you at the show.