CRM Software for Dealerships
CRM software for dealerships. Add decision intelligence and override visibility to your dealership.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Why DealerInt fits your stack
DealerInt adds decision intelligence without replacing your existing CRM, DMS, or F&I tools. No migration. No integration project.
CRM software for car dealers handles leads, follow-ups, and deal tracking. But most CRM systems don't capture *why* a pricing override happened. When a desk manager approves a competitive match or loyalty discount, the transaction is logged—the structured reason often isn't. DealerInt fills that gap. It sits on top of your CRM and prompts for a reason code at the point of override. No CRM replacement. No data migration.
Dealer-specific examples
- Franchise stores in our benchmark average 4.2% override rate; independents average 5.8%. Structured capture reveals where the gap comes from.
- A Midwest dealer group reduced competitive-match overrides by 40% after implementing reason codes—they couldn't have identified the pattern without the data.
- Crm workflows vary by region: US-Southeast independents show 6.1% override rate vs 3.9% for Midwest franchise. DealerInt surfaces these benchmarks.
How it works
DealerInt runs as a Chrome extension alongside your existing tools. When a pricing override or approval occurs, the extension prompts for a structured reason. No integration. No API. Install in minutes. Dashboards and executive reports show override volume by reason, by department, by location—so you can identify patterns and recover margin.Our Dealer Profit Indextracks override rates and recovery across dealerships.
Proprietary benchmarks
US-Southeast independent dealers show the highest override rates (6.1%) and margin loss (4.5%); structured reason capture helps identify patterns.
Frequently asked questions
- How does DealerInt work with crm software?
- Chrome extension install. No API. Captures overrides at the point of decision in your existing crm workflow.
- What is override visibility?
- Knowing why each pricing override happened—competitive match, manager approval, loyalty—in a structured, reportable format.
- How long to see results?
- Within 30–60 days you'll have baseline data. Most dealers identify high-impact patterns within one quarter.
Next steps
Try DealerInt free for 30 days. No credit card required. See the dashboards, run the reports, and capture your first overrides. Explore related resources: Dealer Profit Index, Dealer answers, Compare with your stack.
Compare DealerInt with your current stack
See how DealerInt complements CDK, DealerTrack, Tekion, and more.
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Ready to see every pricing override?
Start your 30-day free trial. No credit card required.