Dealer Profit Index
Quarterly benchmark of override rates, margin loss, and recovery across dealerships. Aggregated anonymized data from DealerInt platform.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Published 2026-02-01 · Updated 2026-02-12
Aggregate metrics
Avg. override rate
4.8%
Avg. margin loss
3.6%
Avg. recovery rate
19.9%
Regional splits
| Region | Segment | Override rate | Margin loss | Recovery rate | Sample |
|---|---|---|---|---|---|
| US-Northeast | Franchise | 4.2% | 3.1% | 18% | 42 |
| US-Northeast | Independent | 5.8% | 4.2% | 22% | 28 |
| US-Southeast | Franchise | 4.5% | 3.4% | 16% | 58 |
| US-Southeast | Independent | 6.1% | 4.5% | 24% | 35 |
| US-Midwest | Franchise | 3.9% | 2.8% | 20% | 52 |
| US-Midwest | Independent | 5.2% | 3.9% | 19% | 31 |
| US-Southwest | Franchise | 4.3% | 3.2% | 17% | 38 |
| US-Southwest | Independent | 5.7% | 4.1% | 21% | 24 |
| US-West | Franchise | 4% | 3% | 19% | 45 |
| US-West | Independent | 5.5% | 4% | 23% | 29 |
Sample size: 382 dealerships. Data anonymized and aggregated. For methodology, see Research.
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