Dealer Profit Index
Quarterly benchmark of override rates, margin loss, and recovery across dealerships. Aggregated anonymized data from DealerInt platform.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Published 2026-02-01 · Updated 2026-02-12
Aggregate metrics
Avg. override rate
4.8%
Avg. margin loss
3.6%
Avg. recovery rate
19.9%
Regional splits
| Region | Segment | Override rate | Margin loss | Recovery rate | Sample |
|---|---|---|---|---|---|
| US-Northeast | Franchise | 4.2% | 3.1% | 18% | 42 |
| US-Northeast | Independent | 5.8% | 4.2% | 22% | 28 |
| US-Southeast | Franchise | 4.5% | 3.4% | 16% | 58 |
| US-Southeast | Independent | 6.1% | 4.5% | 24% | 35 |
| US-Midwest | Franchise | 3.9% | 2.8% | 20% | 52 |
| US-Midwest | Independent | 5.2% | 3.9% | 19% | 31 |
| US-Southwest | Franchise | 4.3% | 3.2% | 17% | 38 |
| US-Southwest | Independent | 5.7% | 4.1% | 21% | 24 |
| US-West | Franchise | 4% | 3% | 19% | 45 |
| US-West | Independent | 5.5% | 4% | 23% | 29 |
Sample size: 382 dealerships. Data anonymized and aggregated. For methodology, see Research.
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.