Best Marketing Software
Compare the best Marketing software for auto dealers. DealerInt adds decision intelligence to your stack.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Why DealerInt fits your stack
DealerInt adds decision intelligence without replacing your existing CRM, DMS, or F&I tools. No migration. No integration project.
Marketing platforms drive leads; they don't capture desk decisions. When a lead converts to a deal, the margin given away in overrides is invisible in most marketing stacks. DealerInt adds that visibility without touching your marketing tools.
Dealer-specific examples
- Franchise stores in our benchmark average 4.2% override rate; independents average 5.8%. Structured capture reveals where the gap comes from.
- A Midwest dealer group reduced competitive-match overrides by 40% after implementing reason codes—they couldn't have identified the pattern without the data.
- Marketing workflows vary by region: US-Southeast independents show 6.1% override rate vs 3.9% for Midwest franchise. DealerInt surfaces these benchmarks.
How it works
DealerInt runs as a Chrome extension alongside your existing tools. When a pricing override or approval occurs, the extension prompts for a structured reason. No integration. No API. Install in minutes. Dashboards and executive reports show override volume by reason, by department, by location—so you can identify patterns and recover margin.Our Dealer Profit Indextracks override rates and recovery across dealerships.
Proprietary benchmarks
US-Southeast independent dealers show the highest override rates (6.1%) and margin loss (4.5%); structured reason capture helps identify patterns.
Frequently asked questions
- How does DealerInt work with marketing software?
- Chrome extension install. No API. Captures overrides at the point of decision in your existing marketing workflow.
- What is override visibility?
- Knowing why each pricing override happened—competitive match, manager approval, loyalty—in a structured, reportable format.
- How long to see results?
- Within 30–60 days you'll have baseline data. Most dealers identify high-impact patterns within one quarter.
Next steps
Try DealerInt free for 30 days. No credit card required. See the dashboards, run the reports, and capture your first overrides. Explore related resources: Dealer Profit Index, Dealer answers, Compare with your stack.
Compare DealerInt with your current stack
See how DealerInt complements CDK, DealerTrack, Tekion, and more.
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Ready to see every pricing override?
Start your 30-day free trial. No credit card required.