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What is the TCO of override visibility?
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
In summary: TCO includes: software cost, implementation (minimal for DealerInt—no API), training, and ongoing support. ROI from margin recovery typically exceeds TCO. DealerInt's Chrome extension model keeps implementation costs low. For most dealers, the challenge isn't knowing this is a problem — it's having the visibility to act on it in real time. Recovery doesn't require firing anyone or changing your sales process. It requires visibility and a structured response to what the data shows. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why — without changing your existing DMS workflow.
Gross recovery compounds: dealers see a 12% additional improvement in months 4–6 as team behavior shifts permanently.
DealerInt long-term outcomes, 2024
Expanded explanation
TCO includes: software cost, implementation (minimal for DealerInt—no API), training, and ongoing support. ROI from margin recovery typically exceeds TCO. DealerInt's Chrome extension model keeps implementation costs low. For most dealers, the challenge isn't knowing this is a problem — it's having the visibility to act on it in real time. Recovery doesn't require firing anyone or changing your sales process. It requires visibility and a structured response to what the data shows. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why — without changing your existing DMS workflow.
Key points
- Structured reason capture at the point of decision
- Real-time override visibility across departments
- No DMS replacement—works alongside CDK, Tekion, DealerTrack, and more
- Chrome extension install; no API integration required
Benchmark data
Industry estimates suggest 2–5% of gross margin is lost to unrecorded overrides. On a $50M operation, that's $1–2.5M annually.
Recovery rates improve with consistent policy and visibility. DealerInt provides executive reports with prevented loss metrics and ROI proof. See the Dealer Profit Index for regional and segment breakdowns.
Case study
“We run Reynolds at 15 rooftops. DealerInt showed us override patterns we never had before. Recovered $62K in quarter one.” — Group GM
Implementation steps
- Install DealerInt as a Chrome extension alongside your DMS. No integration required.
- Define override policy: thresholds, approval limits, reason codes.
- Train staff on reason capture. The prompt appears only when an override occurs.
- Review dashboards weekly. Override volume by reason, department, location.
- Use data for policy refinement and training—not blame.
References
What this means at your store
Recovery doesn't require firing anyone or changing your sales process. It requires visibility and a structured response to what the data shows.
See this in DealerInt
Gross Recovery Dashboard
Related questions
Author
DealerInt Team. Dealership decision intelligence. Meet our experts.
Contact: support@dealerint.com | Press