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How do I benchmark against competitors?

About DealerInt

DealerInt is a Chrome extension that captures every pricing override at your dealership β€” who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.

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In summary: DealerInt's benchmarks at /benchmarks/dealer-profit-index provide aggregate industry data. Your dealership data is anonymized. Compare your override rates to regional and segment norms. For most dealers, the challenge isn't knowing this is a problem β€” it's having the visibility to act on it in real time. The question isn't whether to report on overrides β€” it's whether you're reporting on them before or after the money is gone. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why β€” without changing your existing DMS workflow.

Dealers who switch from monthly to real-time reporting recover an average of $11,700 more gross in their first 90 days.

DealerInt reporting impact study, 2024

Expanded explanation

DealerInt's benchmarks at /benchmarks/dealer-profit-index provide aggregate industry data. Your dealership data is anonymized. Compare your override rates to regional and segment norms. For most dealers, the challenge isn't knowing this is a problem β€” it's having the visibility to act on it in real time. The question isn't whether to report on overrides β€” it's whether you're reporting on them before or after the money is gone. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why β€” without changing your existing DMS workflow.

Key points

  • Structured reason capture at the point of decision
  • Real-time override visibility across departments
  • No DMS replacementβ€”works alongside CDK, Tekion, DealerTrack, and more
  • Chrome extension install; no API integration required

Benchmark data

Industry estimates suggest 2–5% of gross margin is lost to unrecorded overrides. On a $50M operation, that's $1–2.5M annually.

Recovery rates improve with consistent policy and visibility. DealerInt provides executive reports with prevented loss metrics and ROI proof. See the Dealer Profit Index for regional and segment breakdowns.

Case study

β€œWe run Reynolds at 15 rooftops. DealerInt showed us override patterns we never had before. Recovered $62K in quarter one.” β€” Group GM

Implementation steps

  1. Install DealerInt as a Chrome extension alongside your DMS. No integration required.
  2. Define override policy: thresholds, approval limits, reason codes.
  3. Train staff on reason capture. The prompt appears only when an override occurs.
  4. Review dashboards weekly. Override volume by reason, department, location.
  5. Use data for policy refinement and trainingβ€”not blame.

References

What this means at your store

The question isn't whether to report on overrides β€” it's whether you're reporting on them before or after the money is gone.

See this in DealerInt

Executive Reporting

Learn more β†’

Author

DealerInt Team. Dealership decision intelligence. Meet our experts.

Contact: support@dealerint.com | Press

DealerInt for your store

DealerInt captures the decisions behind this β€” automatically, at the point they happen.

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