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How fast does DealerInt capture overrides?

About DealerInt

DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.

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In summary: DealerInt captures at the point of decision—when the override is entered in your DMS. Latency is minimal (seconds). Dashboards update as data syncs from the extension. For most dealers, the challenge isn't knowing this is a problem — it's having the visibility to act on it in real time. Real-time reporting changes the nature of the GM's job from investigator to coach. The data finds the problems; you focus on fixing them. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why — without changing your existing DMS workflow.

81% of dealer principals say end-of-month reports arrive too late to influence the deals that caused the margin loss.

DealerInt survey of 190 dealer principals, 2024

Expanded explanation

DealerInt captures at the point of decision—when the override is entered in your DMS. Latency is minimal (seconds). Dashboards update as data syncs from the extension. For most dealers, the challenge isn't knowing this is a problem — it's having the visibility to act on it in real time. Real-time reporting changes the nature of the GM's job from investigator to coach. The data finds the problems; you focus on fixing them. DealerInt captures this data automatically at the point of every pricing decision, giving you a searchable record of what was approved, who approved it, and why — without changing your existing DMS workflow.

Key points

  • Structured reason capture at the point of decision
  • Real-time override visibility across departments
  • No DMS replacement—works alongside CDK, Tekion, DealerTrack, and more
  • Chrome extension install; no API integration required

Benchmark data

Industry estimates suggest 2–5% of gross margin is lost to unrecorded overrides. On a $50M operation, that's $1–2.5M annually.

Recovery rates improve with consistent policy and visibility. DealerInt provides executive reports with prevented loss metrics and ROI proof. See the Dealer Profit Index for regional and segment breakdowns.

Case study

We run Reynolds at 15 rooftops. DealerInt showed us override patterns we never had before. Recovered $62K in quarter one.” — Group GM

Implementation steps

  1. Install DealerInt as a Chrome extension alongside your DMS. No integration required.
  2. Define override policy: thresholds, approval limits, reason codes.
  3. Train staff on reason capture. The prompt appears only when an override occurs.
  4. Review dashboards weekly. Override volume by reason, department, location.
  5. Use data for policy refinement and training—not blame.

References

What this means at your store

Real-time reporting changes the nature of the GM's job from investigator to coach. The data finds the problems; you focus on fixing them.

See this in DealerInt

Executive Reporting

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Author

DealerInt Team. Dealership decision intelligence. Meet our experts.

Contact: support@dealerint.com | Press

DealerInt for your store

DealerInt captures the decisions behind this — automatically, at the point they happen.

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