Your Marketing Brings Them In. Overrides Send the Profit Out.
DealerInt captures what happens at the desk so you can see which campaigns drive clean deals and which drive margin-busters.
You invest in automotive marketing to fill the pipeline and get customers to the desk. Once they are there, override decisions—competitive matches, manager approvals, loyalty discounts—determine whether the deal closes clean or with margin left on the table. Marketing platforms track spend and leads; they do not track what happens to margin at the desk. DealerInt closes that loop.
From Clicks to Margin
DealerInt captures every override with a structured reason and margin impact. When you correlate that data with lead source and campaign, you see which marketing channels drive deals with high override rates and which drive clean margins. That intelligence helps you reallocate spend, improve lead quality, and prove true ROI—not just volume.
No Marketing Platform Changes
DealerInt runs as a Chrome extension alongside your DMS and CRM. No integration with your marketing stack required. Install on deal-closing machines and start capturing. Executive reports and dashboards surface override trends by department and location. See our demo and pricing to connect marketing to margin.
Connect marketing to margin
30-day free trial. No credit card. See which campaigns drive profit.