Know Which Leads Close Profitably — Not Just Which Leads Close
DealerInt connects override data to deal outcomes so BDC managers can see which lead sources, campaigns, and channels produce deals with the highest and lowest margins.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Common challenges
- CRMs track lead-to-appointment-to-sale conversion — but not deal profitability by lead source
- High appointment volume can mask low margin if certain sources attract heavily discounted deals
- No way to connect BDC performance metrics to the gross profit outcomes those leads generate
Lead Source Profitability
Understand which channels (internet leads, phone, walk-in, referral) produce the highest gross deals and the fewest overrides.
Override Rate by Lead Type
See whether internet leads or walk-in customers generate more override events — informing how you train the team to handle each channel.
BDC + Gross Integration
DealerInt works alongside your CRM so appointment data and deal profitability can be analyzed in the same reporting context.
“We discovered our highest appointment-volume lead source was producing our lowest-margin deals. DealerInt gave us the data to have that conversation with our marketing team.”
Tom B.
BDC Manager, Single-Point Franchise Dealer
Unlock calculator
See your estimated override exposure
Enter your work email once to unlock the calculator for this session. Same privacy as our extension lead flow.
By continuing you agree to hear from DealerInt about your trial. Unsubscribe anytime.
Built for BDC Managers
30-day free trial. No credit card. Works alongside your DMS.