DealerInt vs Tekion
How DealerInt adds decision intelligence alongside Tekion. No replacement—just visibility where it matters.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Tekion is a cloud-native dealer management system that has won significant share from legacy DMS providers. Dealers choose Tekion for its modern architecture, clean UX, and unified platform—sales, F&I, service, and reporting in one system. Who uses Tekion? Forward-looking dealer groups and single-point stores that want to move off CDK or Reynolds without sacrificing functionality. Typical users range from mid-size groups to large franchises. What dealers evaluate when they select Tekion is speed, ease of use, and cloud reliability. Override-level visibility and mandatory reason capture are often not in the initial scope, because Tekion—like every DMS—was built to process transactions and support workflows, not to answer who approved each override and what it cost in margin. This page is for stores already on Tekion that want to add that decision layer without changing their DMS.
What Tekion Does Well
Tekion excels at modern, cloud-native DMS design. The interface is fast and intuitive compared to legacy systems. Dealers get a single platform for the full deal lifecycle, with strong integration between sales, F&I, and reporting. Implementation and support are built for the cloud, so updates and access are straightforward. Many Tekion users cite reduced training time and better adoption than with older DMS platforms. What Tekion does well is transaction flow and user experience. What it was not built to do is enforce structured override reason capture at the point of decision and deliver real-time GM alerts and board-ready margin recovery reports. That gap is where DealerInt fits—read-only, no API, no disruption to Tekion.
The Gap No DMS or CRM Was Built to Fill
Every tool in a dealership—CRM, DMS, desking software—was built to manage a specific workflow. CRMs manage relationships. DMS platforms manage transactions. Desking tools structure deal presentations. None of them were built to answer one specific question: when a price changed on a deal, who approved it, what reason was given, and exactly what did it cost in gross margin? This is not a criticism of Tekion. It is a structural reality. The override decision happens in a moment—a manager steps in, a number changes, a deal closes. The DMS records the final figure. The CRM logs the closed deal. But the decision itself—the reasoning, the approval, the margin impact—disappears. For an 80-unit store running 100+ override decisions per month at an average of $400–$600 each, that is $40,000 to $60,000 in monthly gross impact that exists nowhere in any report. Not in Tekion. Not in any CRM or DMS. This is the gap DealerInt was built specifically to fill. Tekion gives you the transaction. DealerInt gives you the override audit trail and margin impact.
How DealerInt Works Alongside Tekion
DealerInt is a Chrome extension that runs on top of Tekion and 30+ other platforms. No API, no data sharing with Tekion, and no change to your Tekion workflow. Install the extension on the desking computers, connect your store in the DealerInt dashboard, and you are live in about 24 hours. When a price override occurs, DealerInt prompts for a structured reason and sends the GM a real-time alert. Monthly board-ready PDF reports show total override impact, compliance rate, and recovered gross. DealerInt does not modify Tekion; it only adds the decision layer. No IT project and no disruption.
Side-by-side comparison
Tekion vs DealerInt — complementary, not competitive.
| Feature | Tekion | DealerInt |
|---|---|---|
| Lead/customer management | ✅ Yes | ❌ Not the focus |
| DMS transaction recording | ✅ Yes | ❌ Not the focus |
| Pricing override capture | ❌ No | ✅ Yes |
| Override reason documentation | ❌ No | ✅ Yes |
| Real-time GM alerts | ❌ No | ✅ Yes |
| Margin impact reporting | ❌ No | ✅ Yes |
| Chrome extension (no IT) | ❌ No | ✅ Yes |
| 24-hour setup | ❌ No | ✅ Yes |
| Monthly ROI report | ❌ No | ✅ Yes |
| Works alongside existing tools | ✅ Yes | ✅ Yes |
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Frequently asked questions
- Does DealerInt replace Tekion?
- No. DealerInt works read-only alongside Tekion. It adds override tracking and margin intelligence that Tekion was not designed to provide. Most stores run both: Tekion for DMS, DealerInt for override capture and margin visibility.
- Can I use DealerInt if my store already runs Tekion?
- Yes. Install the Chrome extension, connect your store in the DealerInt dashboard, and DealerInt starts capturing override decisions immediately. No Tekion configuration or IT work required.
- What does Tekion not track that DealerInt does?
- Tekion records transactions and deal data. It does not capture who approved a pricing override, what reason was given, or the exact gross margin impact. DealerInt captures all three at the point of override.
- How long does setup take alongside Tekion?
- About 24 hours. Install the Chrome extension, connect your store, and the system starts capturing overrides immediately. No Tekion configuration or IT involvement required.
- What is the ROI of adding DealerInt to a store already using Tekion?
- The average DealerInt store recovers $23,000 in gross margin in their first 30 days. At $799/month, payback is typically under two weeks. Tekion stores see the same results because the override gap exists regardless of DMS.
Already using Tekion? See what it's missing.
DealerInt installs in 24 hours alongside Tekion and starts capturing override decisions immediately. No IT work. No disruption.
SOC 2 Certified · Read-only · Works on Tekion and 30+ platforms
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