DealerInt vs Pentana
How DealerInt adds decision intelligence alongside Pentana. No replacement—just visibility where it matters.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Pentana Solutions has been a cornerstone of Australian automotive software for over 50 years. eraPower 5 is the flagship DMS, providing complete dealership control with streamlined financial management, seamless customer payments, improved scheduling, and workshop management. Who uses Pentana? Australian franchise and independent dealers across Toyota, Mazda, Honda, and other manufacturer networks. Typical users range from single-point stores to multi-brand groups. What dealers evaluate when they select Pentana is local market fit, support, and integration depth. Override-level visibility and margin decision capture are typically not in scope—Pentana was built to process transactions and support workflows, not to answer who approved each override and what it cost in gross. This page is for stores already on Pentana that want to add that decision layer without replacing or disrupting their DMS.
What Pentana Does Well
Pentana excels at Australian dealer operations. Sales and showroom tools, CRM, aftersales service management, parts distribution, and business intelligence are strong. The platform understands Australian market requirements—manufacturer integrations, finance provider connectivity, and local compliance. Support and training through Pentana360 and Pentana EDGE are widely valued. What Pentana does well is cover the full dealership lifecycle. What it was not built to do is capture every pricing override with a mandatory reason code and deliver real-time GM alerts and board-ready margin reports. That gap is where DealerInt fits.
The Gap No DMS or CRM Was Built to Fill
Every tool in a dealership—CRM, DMS, desking software—was built to manage a specific workflow. CRMs manage relationships. DMS platforms manage transactions. Desking tools structure deal presentations. None of them were built to answer one specific question: when a price changed on a deal, who approved it, what reason was given, and exactly what did it cost in gross margin? This is not a criticism of Pentana. It is a structural reality. The override decision happens in a moment—a manager steps in, a number changes, a deal closes. The DMS records the final figure. The CRM logs the closed deal. But the decision itself—the reasoning, the approval, the margin impact—disappears. For an 80-unit store running 100+ override decisions per month at an average of $400–$600 each, that is $32,000 to $48,000 in monthly gross impact that exists nowhere in any report. Not in Pentana. Not in any CRM or DMS. This is the gap DealerInt was built specifically to fill.
How DealerInt Works Alongside Pentana
DealerInt is a Chrome extension that runs on top of Pentana and 30+ other platforms. No API, no data sharing with Pentana, and no change to your Pentana workflow. Install the extension on the desking computers, connect your store in the DealerInt dashboard, and you are live in about 24 hours. When a price override occurs in your Pentana workflow, DealerInt captures it and prompts for a structured reason. The GM gets real-time alerts via email, SMS, or Slack. Monthly board-ready reports show total override impact, compliance rate, and recovered gross. DealerInt does not modify Pentana data or workflows; it only adds the decision layer. No IT project and no disruption.
Side-by-side comparison
Pentana vs DealerInt — complementary, not competitive.
| Feature | Pentana | DealerInt |
|---|---|---|
| Lead/customer management | ✅ Yes | ❌ Not the focus |
| DMS transaction recording | ✅ Yes | ❌ Not the focus |
| Pricing override capture | ❌ No | ✅ Yes |
| Override reason documentation | ❌ No | ✅ Yes |
| Real-time GM alerts | ❌ No | ✅ Yes |
| Margin impact reporting | ❌ No | ✅ Yes |
| Chrome extension (no IT) | ❌ No | ✅ Yes |
| 24-hour setup | ❌ No | ✅ Yes |
| Monthly ROI report | ❌ No | ✅ Yes |
| Works alongside existing tools | ✅ Yes | ✅ Yes |
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Frequently asked questions
- Does DealerInt replace Pentana?
- No. DealerInt works read-only alongside Pentana. It adds override tracking and margin intelligence that Pentana was not designed to provide. Most stores run both: Pentana for DMS and operations, DealerInt for override capture and margin visibility.
- Can I use DealerInt if my store already runs Pentana?
- Yes. Install the Chrome extension, connect your store in the DealerInt dashboard, and DealerInt starts capturing override decisions immediately. No Pentana integration or IT work required. Works across Australian franchises.
- What does Pentana not track that DealerInt does?
- Pentana records transactions and deal data. It does not capture who approved a pricing override, what reason was given, or the exact gross margin impact. DealerInt captures all three at the point of override.
Already using Pentana? See what it's missing.
DealerInt installs in 24 hours alongside Pentana and starts capturing override decisions immediately. No IT work. No disruption.
SOC 2 Certified · Read-only · Works on Pentana and 30+ platforms
Explore solutions: Dealership analytics · Performance management · Dealer marketing ROI · Pricing · Demo
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