DealerInt vs Keyloop
How DealerInt adds decision intelligence alongside Keyloop. No replacement—just visibility where it matters.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Keyloop is the leading dealer management system across the UK and EU. Thousands of franchise dealerships run Keyloop for vehicle sales, part-exchange valuations, F&I product management, workshop scheduling, parts ordering, and manufacturer compliance reporting. From Renault and Stellantis to JLR and beyond, Keyloop provides the standardized DMS infrastructure that European dealer groups rely on. Who uses Keyloop? Typically franchise dealers and multi-site groups operating across the UK and EU. The platform excels at transaction processing, aftersales workflow, and OEM integrations. What dealers evaluate when they select Keyloop is manufacturer fit, support, and operational breadth. Override-level visibility and margin decision capture are typically not in scope—Keyloop was built to process transactions and manage operations, not to answer who approved each override and what it cost in gross. This page is for stores already on Keyloop that want to add real-time override capture and margin intelligence without replacing or disrupting their DMS.
What Keyloop Does Well
Keyloop excels at UK and EU dealer operations. Vehicle sales processing, part-exchange valuations, F&I product management, workshop scheduling, and manufacturer compliance are strong. For multi-franchise groups, Keyloop provides the consistency and reporting that operations directors rely on. Aftersales is another core strength—service booking, job card management, warranty claims, and parts invoicing flow through Keyloop. What Keyloop does well is cover the full deal lifecycle in one place. What it was not built to do is capture every pricing override with a mandatory reason code and deliver real-time GM alerts and board-ready margin reports. That gap is where DealerInt fits.
The Gap No DMS or CRM Was Built to Fill
Every tool in a dealership—CRM, DMS, desking software—was built to manage a specific workflow. CRMs manage relationships. DMS platforms manage transactions. Desking tools structure deal presentations. None of them were built to answer one specific question: when a price changed on a deal, who approved it, what reason was given, and exactly what did it cost in gross margin? This is not a criticism of Keyloop. It is a structural reality. The override decision happens in a moment—a manager steps in, a number changes, a deal closes. The DMS records the final figure. The CRM logs the closed deal. But the decision itself—the reasoning, the approval, the margin impact—disappears. For an 80-unit store running 100+ override decisions per month at an average of £300–£500 each, that is £24,000 to £40,000 in monthly gross impact that exists nowhere in any report. Not in Keyloop. Not in any CRM or DMS. This is the gap DealerInt was built specifically to fill.
How DealerInt Works Alongside Keyloop
DealerInt is a Chrome extension that runs on top of Keyloop and 30+ other platforms. No API, no data sharing with Keyloop, and no change to your Keyloop workflow. Install the extension on the desking computers, connect your store in the DealerInt dashboard, and you are live in about 24 hours. When a price override occurs in your Keyloop workflow, DealerInt captures it and prompts for a structured reason. The GM gets real-time alerts via email, SMS, or Slack. Monthly board-ready reports show total override impact, compliance rate, and recovered gross. DealerInt does not modify Keyloop data or workflows; it only adds the decision layer. No IT project and no disruption.
Side-by-side comparison
Keyloop vs DealerInt — complementary, not competitive.
| Feature | Keyloop | DealerInt |
|---|---|---|
| Lead/customer management | ✅ Yes | ❌ Not the focus |
| DMS transaction recording | ✅ Yes | ❌ Not the focus |
| Pricing override capture | ❌ No | ✅ Yes |
| Override reason documentation | ❌ No | ✅ Yes |
| Real-time GM alerts | ❌ No | ✅ Yes |
| Margin impact reporting | ❌ No | ✅ Yes |
| Chrome extension (no IT) | ❌ No | ✅ Yes |
| 24-hour setup | ❌ No | ✅ Yes |
| Monthly ROI report | ❌ No | ✅ Yes |
| Works alongside existing tools | ✅ Yes | ✅ Yes |
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Frequently asked questions
- Does DealerInt replace Keyloop?
- No. DealerInt works read-only alongside Keyloop. It adds override tracking and margin intelligence that Keyloop was not designed to provide. Most stores run both: Keyloop for DMS and operations, DealerInt for override capture and margin visibility.
- Can I use DealerInt if my store already runs Keyloop?
- Yes. Install the Chrome extension, connect your store in the DealerInt dashboard, and DealerInt starts capturing override decisions immediately. No Keyloop integration or IT work required. Works across UK and EU franchises.
- What does Keyloop not track that DealerInt does?
- Keyloop records transactions and deal data. It does not capture who approved a pricing override, what reason was given, or the exact gross margin impact. DealerInt captures all three at the point of override.
Already using Keyloop? See what it's missing.
DealerInt installs in 24 hours alongside Keyloop and starts capturing override decisions immediately. No IT work. No disruption.
SOC 2 Certified · Read-only · Works on Keyloop and 30+ platforms
Explore solutions: Dealership analytics · Performance management · Dealer marketing ROI · Pricing · Demo
← Back to all comparisons