DealerInt vs eLeads
How DealerInt adds decision intelligence alongside eLeads. No replacement—just visibility where it matters.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
eLeads focuses on lead generation, campaign management, and conversion. Dealerships use it to fill the funnel and track lead source performance. What eLeads does not do is capture what happens at the desk when pricing and approval decisions are made. Overrides, manager approvals, and F&I exceptions are outside its scope. DealerInt fills that gap. It captures override reasons and approval decisions in real time via a Chrome extension, so you keep eLeads for volume and add DealerInt for margin visibility. When to choose eLeads alone: if your only priority is lead volume and you do not yet need decision-level analytics. When to add DealerInt: when you want to see where margin is going after the lead becomes a deal, with full audit trails and board-ready reports.
How they work together
eLeads handles core operations. DealerInt captures the decisions—overrides, approvals, reasons—that your DMS often misses.
eLeads
Core DMS/CRM: transactions, inventory, F&I, reporting.
- Lead generation
- Campaign management
- Integrations
DealerInt
Decision layer: override capture, reason codes, margin analytics.
- Real-time override detection
- Mandatory reason capture
- Executive reports & ROI proof
Feature comparison
Side-by-side capability comparison. DealerInt complements—it does not replace—your existing stack.
| Capability | DealerInt | eLeads |
|---|---|---|
| Decision capture | Pricing/approval decisions | Lead capture |
| Margin analytics | Override and ROI tracking | Conversion metrics |
| Override tracking | Full visibility | N/A |
What eLeads does well
- Lead generation
- Campaign management
- Integrations
Where DealerInt adds value
- No decision capture
- No margin analytics
- Different focus
Best for
- Dealers using eLeads for leads who also need decision intelligence
- Operations-focused GMs complementing marketing stack
- Margin recovery alongside lead volume
Pricing
Transparent DealerInt pricing. No hidden modules. Your existing DMS pricing remains unchanged.
DealerInt
$799/store/month or $6,999/year. 30-day free trial.
eLeads
Contact eLeads. Lead-gen pricing varies.
How dealers use both
DealerInt runs alongside your existing stack. Here's what that looks like in practice.
“eLeads brings us volume. DealerInt tells us where we're giving margin away. We keep both—they solve different problems.”
Marketing & Ops GM
Lead volume + margin visibility
“Our stack was all lead-gen. We had no idea what was happening at the desk. DealerInt filled that gap without replacing anything.”
Operations Manager
Desk decision visibility
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
No migration. No integration project.
DealerInt is complementary. eLeads drives leads; DealerInt captures decisions. No conflict. Install extension alongside existing tools.
Explore solutions: Dealership analytics · Performance management · Dealer marketing ROI · Pricing · Demo
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