DealerInt vs Car Wars
How DealerInt adds decision intelligence alongside Car Wars. No replacement—just visibility where it matters.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Car Wars tracks inbound calls, BDC performance, and phone attribution. It tells you which campaigns drive calls and how the BDC handles them. What it does not track is what happens to margin when those calls convert to desk deals—the override decisions, approval reasons, and margin impact. DealerInt captures that. You keep Car Wars for call tracking; DealerInt adds the decision layer at the desk. When to choose Car Wars alone: if you need call and BDC analytics and do not yet need override visibility. When to add DealerInt: when you want to close the loop from call to deal to margin—seeing every override and reason so you can protect gross.
How they work together
Car Wars handles core operations. DealerInt captures the decisions—overrides, approvals, reasons—that your DMS often misses.
Car Wars
Core DMS/CRM: transactions, inventory, F&I, reporting.
- Call tracking
- BDC attribution
- Phone analytics
DealerInt
Decision layer: override capture, reason codes, margin analytics.
- Real-time override detection
- Mandatory reason capture
- Executive reports & ROI proof
Feature comparison
Side-by-side capability comparison. DealerInt complements—it does not replace—your existing stack.
| Capability | DealerInt | Car Wars |
|---|---|---|
| Override capture | Real-time at desk | N/A |
| Reason codes | Structured capture | N/A |
| Margin analytics | Prevented loss tracking | Call and conversion metrics |
What Car Wars does well
- Call tracking
- BDC attribution
- Phone analytics
Where DealerInt adds value
- No desk override visibility
- Different focus—calls
- No margin decision capture
Best for
- Car Wars + desk override visibility
- Call attribution + margin control
- Complementary stacks
Pricing
Transparent DealerInt pricing. No hidden modules. Your existing DMS pricing remains unchanged.
DealerInt
$799/store/month or $6,999/year. 30-day free trial.
Car Wars
Contact Car Wars. Call tracking pricing varies.
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
No migration. No integration project.
DealerInt works alongside Car Wars. Captures decisions in your DMS—no Car Wars integration needed.
Explore solutions: Dealership analytics · Performance management · Dealer marketing ROI · Pricing · Demo
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