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Lakewood Motors

Denver, CO · Tekion · 54 units/month

How Lakewood Motors recovered $11,200 per month in lost gross

$11,200

Monthly gross recovered

98%

Deals with documented reason

18 hours

Setup time

The challenge

Sandra runs a lean operation in Denver with a small team. At 54 units per month, every thousand dollars matters. Her DMS reports were clean on units but gross per unit was inconsistent month to month with no clear explanation. She suspected it was overrides but had no way to confirm or address it.

"We're a smaller store so every deal matters. I was losing sleep over margin — we'd hit our unit target and still miss gross. DealerInt made it clear: we were leaking $11K a month in overrides that nobody was tracking."

Sandra Okafor, General Manager, Lakewood Motors

What changed

DealerInt's pattern intelligence flagged that 67% of below-baseline approvals were happening on Friday afternoons — when Sandra was typically off the floor doing end-of-week admin. She shifted her schedule to be present during that window and override rates dropped by half within three weeks. Total gross recovery in month one was $11,200.

Results timeline

Week 1: Pattern identified. Week 3: Override rate halved. Month 2: Gross per unit up $207 on average.

Store profile

Dealership

Lakewood Motors

Location

Denver, CO

DMS system

Tekion

Team size

9 salespeople, 2 F&I managers

Monthly volume

54 units/month

GM

Sandra Okafor

See what you're losing at your store

Install in 24 hours. Works alongside Tekion and all major DMS platforms.

Representative results. Individual outcomes vary by store size and team.

DealerInt for your store

The average 80-unit store loses $201,600/year to untracked pricing overrides.

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