Car Dealership General Manager Salary 2026
GM Salary at a Glance
- Average Total Comp: $150,000 – $350,000
- Base Salary: $80,000 – $140,000
- Bonus: 5% – 15% of store net profit
- Top GMs earn: $400,000 – $600,000+
GM Salary by Brand
- Luxury (BMW, Mercedes, Porsche): $250,000 – $600,000
- Import (Toyota, Honda, Subaru): $180,000 – $350,000
- Domestic (Ford, Chevy, Ram): $150,000 – $280,000
- Independent dealers: $120,000 – $250,000
The Hidden Drag on GM Bonuses
A GM's bonus is calculated on store net profit. The biggest invisible drag on net profit is untracked pricing overrides — front gross given away at the desk without documentation. The average 100-unit store loses $240,000 – $720,000/year to override decisions that never get recorded. That loss comes directly off the net profit figure that determines the GM's annual bonus.
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