Average Front Gross Per Vehicle 2026
Front Gross Benchmarks
- New Vehicle Front Gross: $1,800 – $2,400/unit
- Used Vehicle Front Gross: $2,200 – $3,200/unit
- Top quartile: $3,500 – $5,000/unit
- Override drag: -$400 to -$1,200/unit
Untracked pricing overrides directly reduce front gross per vehicle. Industry data shows 67–78% of deals involve at least one override, with average override amount $400–$1,200 per deal. Capturing override reasons and margin impact helps stores protect PVR and align with top-quartile benchmarks.
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