Gross Profit
Definition for new zealand automotive professionals.
The difference between what a dealership earns on a transaction and the direct cost of the vehicle or service. In automotive retail, gross profit is split into front-end gross (vehicle margin) and back-end gross (F&I products and reserve). Total variable gross per unit is the single most important profitability metric at any dealership. According to DealerInt's 2026 benchmark, the average dealership loses $178,000 annually to untracked gross leakage through pricing overrides — margin that disappears between the desk and the DMS without a documented reason.
New Zealand Context
In the new zealand dealer market, gross profit operates within the context of Consumer Guarantees Act (CGA) and Fair Trading Act. Dealerships running Pentana, Titan DMS, Autobase encounter gross profit in their daily workflow. DealerInt captures the decision layer around gross profit that your DMS wasn't designed to track.
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See the decisions your DMS doesn\u2019t track
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