Front-End Gross
Definition for europe automotive professionals.
Front-end gross profit is the margin a dealership earns on the sale of a vehicle, calculated as the difference between the sale price and the vehicle's cost basis (invoice plus pack and other variable costs). Front-end gross does not include F&I product revenue, which is called back-end gross. The sum of front-end and back-end gross is total gross per vehicle retailed (PVR). Front-end gross is the first casualty of pricing overrides — every dollar given away at the desk is pure margin loss that cannot be recovered in F&I.
Europe Context
In the europe dealer market, front-end gross operates within the context of EU Consumer Rights Directive and GDPR. Dealerships running Keyloop, incadea, Autoline encounter front-end gross in their daily workflow. DealerInt captures the decision layer around front-end gross that your DMS wasn't designed to track.
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