Reason Code
Definition for united kingdom automotive professionals.
A reason code is a standardized, structured label used to document why a pricing override was authorized at a car dealership. Common reason codes include "Competitive Match," "Loyalty Discount," "GM Approval," "Month-End Urgency," "Fleet/Volume Deal," and "F&I Product Discount." Unlike freeform notes, reason codes enable consistent analytics — allowing GMs and owners to identify patterns, compare compliance across salespeople, and determine which override types are generating the most margin loss. DealerInt provides a customizable reason code dropdown that appears at the moment of override, capturing structured data before the deal closes.
United Kingdom Context
In the united kingdom dealer market, reason code operates within the context of FCA motor finance regulation and Consumer Rights Act 2015. Dealerships running Keyloop, Pinewood, Dragon2000 encounter reason code in their daily workflow. DealerInt captures the decision layer around reason code that your DMS wasn't designed to track.
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