Pack
Definition for canada automotive professionals.
Pack is an amount added to the cost of a vehicle (beyond invoice) that a dealership uses to account for overhead, insurance, and operational expenses. Pack creates a baseline cost above invoice, which means a vehicle must sell above invoice + pack to generate positive front-end gross. Packs typically range from $500 to $1,500 per vehicle and vary by dealership, vehicle type, and market. Pack structures are a key variable in understanding dealership profitability and why a vehicle sold "at invoice" may still show a small front-end gross loss.
Canada Context
In the canada dealer market, pack operates within the context of Provincial dealer licensing (OMVIC, AMVIC, SAAQ, VSA) and Competition Act — transparent pricing. Dealerships running PBS Systems, Quorum DMS, CDK Canada encounter pack in their daily workflow. DealerInt captures the decision layer around pack that your DMS wasn't designed to track.
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