Dealer Reserve
Definition for canada automotive professionals.
Dealer reserve is the markup a dealership adds to the buy rate (the interest rate offered by the lender) when arranging vehicle financing for a customer. It is one of the largest components of back-end gross profit and a critical F&I performance metric.
Canada Context
In the canada dealer market, dealer reserve operates within the context of Provincial dealer licensing (OMVIC, AMVIC, SAAQ, VSA) and Competition Act — transparent pricing. Dealerships running PBS Systems, Quorum DMS, CDK Canada encounter dealer reserve in their daily workflow. DealerInt captures the decision layer around dealer reserve that your DMS wasn't designed to track.
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See the decisions your DMS doesn\u2019t track
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