Automotive CRM
Definition for canada automotive professionals.
Automotive CRM (Customer Relationship Management) software is a platform designed specifically for car dealerships to manage customer relationships from initial lead contact through purchase and beyond. Automotive CRMs handle lead assignment, follow-up cadences, BDC workflows, appointment scheduling, and customer communication. Popular platforms include VinSolutions, Elead, DealerSocket CRM, and DriveCentric. CRMs track who bought — but do not track the profitability of each deal or why prices were changed.
Canada Context
In the canada dealer market, automotive crm operates within the context of Provincial dealer licensing (OMVIC, AMVIC, SAAQ, VSA) and Competition Act — transparent pricing. Dealerships running PBS Systems, Quorum DMS, CDK Canada encounter automotive crm in their daily workflow. DealerInt captures the decision layer around automotive crm that your DMS wasn't designed to track.
Related
See the decisions your DMS doesn\u2019t track
30-day free trial. C$999/store/month. Works with PBS Systems.