Know Which Leads Close Profitably — Not Just Which Leads Close in United Kingdom
DealerInt connects override data to deal outcomes so BDC managers can see which lead sources, campaigns, and channels produce deals with the highest and lowest margins. Works with Keyloop, Pinewood, Dragon2000 and every major United Kingdom DMS.
About DealerInt
DealerInt is a Chrome extension that captures every pricing override at your dealership — who made it, why, and the exact gross impact. Works alongside your existing DMS and CRM. 24-hour setup, no IT work.
Common challenges for BDC Managers in United Kingdom
- CRMs track lead-to-appointment-to-sale conversion — but not deal profitability by lead source
- High appointment volume can mask low margin if certain sources attract heavily discounted deals
- No way to connect BDC performance metrics to the gross profit outcomes those leads generate
Lead Source Profitability
Understand which channels (internet leads, phone, walk-in, referral) produce the highest gross deals and the fewest overrides.
Override Rate by Lead Type
See whether internet leads or walk-in customers generate more override events — informing how you train the team to handle each channel.
BDC + Gross Integration
DealerInt works alongside your CRM so appointment data and deal profitability can be analyzed in the same reporting context.
United Kingdom-Specific Benefits
- Reports and dashboards in GBP (£)
- Works alongside Keyloop, Pinewood, Dragon2000, CDK Global UK
- Understands united kingdom compliance requirements: FCA motor finance regulation, Consumer Rights Act 2015
- Typical united kingdom dealer recovers £3,000–£9,000 per month
“We discovered our highest appointment-volume lead source was producing our lowest-margin deals. DealerInt gave us the data to have that conversation with our marketing team.”
Tom B.
BDC Manager, Single-Point Franchise Dealer
Override exposure calculator
How much gross could untracked overrides be costing your store?
Drag the slider to match your average retail units per month. DealerInt customers typically see override leakage drop 30–50% in the first 90 days once every decision requires a reason and shows up on the GM's dashboard.
Est. monthly leakage
$16,800
Est. annual leakage
$201,600
Based on observed override patterns across DealerInt stores. Actual results vary; this is meant to make the invisible cost visible.
Built for BDC Managers in United Kingdom
30-day free trial. No credit card. Works alongside Keyloop and your DMS.