Dealer Reserve
Definition for europe automotive professionals.
Dealer reserve is the markup a dealership adds to the buy rate (the interest rate offered by the lender) when arranging vehicle financing for a customer. It is one of the largest components of back-end gross profit and a critical F&I performance metric.
Europe Context
In the europe dealer market, dealer reserve operates within the context of EU Consumer Rights Directive and GDPR. Dealerships running Keyloop, incadea, Autoline encounter dealer reserve in their daily workflow. DealerInt captures the decision layer around dealer reserve that your DMS wasn't designed to track.
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See the decisions your DMS doesn\u2019t track
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