DealerInt vs Pinewood for Europe Dealers
How DealerInt captures desk decisions Pinewood DMS doesn't record for UK dealers. Tailored for europe dealerships running Keyloop and major EU platforms.
Pinewood DMS is developed by Pinewood Technologies Group PLC, an automotive software provider founded in 1981. The cloud-based platform serves approximately 22% of the UK dealer market, with major contracts including Marshall Motor Group. Who uses Pinewood? UK franchise dealer groups and single-point stores. The system is approved by carmakers including Renault and BMW, with integrations for Ford and Volkswagen Group. What dealers evaluate when they select Pinewood is manufacturer fit, cloud reliability, and operational breadth. Override-level visibility and margin decision capture are typically not in scope—Pinewood was built to process transactions and manage operations, not to answer who approved each override and what it cost in gross. This page is for stores already on Pinewood that want to add that layer without replacing their DMS.
Feature Comparison
| Capability | DealerInt | Pinewood |
|---|---|---|
| Override detection | Real-time capture with reason codes | Transaction logging only |
| Reason capture | Mandatory at point of override | Post-facto notes |
| Executive reports | Automated monthly reports | Manual report building |
Europe-Specific Considerations
- DealerInt costs €749/store/month in Europe
- Works alongside Keyloop, incadea, Autoline, CDK Global EU
- Reports and dashboards in EUR
- Compliance support for EU Consumer Rights Directive, GDPR
FAQ
Does DealerInt replace Pinewood?
No. DealerInt works read-only alongside Pinewood. It adds override tracking and margin intelligence that Pinewood was not designed to provide. Most stores run both: Pinewood for DMS and operations, DealerInt for override capture and margin visibility.
Can I use DealerInt if my store already runs Pinewood?
Yes. Install the Chrome extension, connect your store in the DealerInt dashboard, and DealerInt starts capturing override decisions immediately. No Pinewood integration or IT work required. Works across UK dealer groups.
What does Pinewood not track that DealerInt does?
Pinewood records transactions and deal data. It does not capture who approved a pricing override, what reason was given, or the exact gross margin impact. DealerInt captures all three at the point of override.
Try DealerInt alongside Pinewood
30-day free trial. €749/store/month. No Pinewood changes. Reports in EUR.