# DealerInt > DealerInt is dealer intelligence software that captures pricing override decisions at the desk in real time. It works alongside your existing DMS and CRM as a Chrome extension — no API integration required. ## What DealerInt Does DealerInt tracks what happens between the CRM and the DMS: manager overrides, pricing deviations, F&I product changes, and gross leakage. It captures who changed the price, why, and the exact margin impact — creating a complete audit trail that flows into dashboards, alerts, and board-ready reports. ## Key Facts - **Category**: Dealer Intelligence / Decision Intelligence Software - **Website**: https://www.dealerint.com - **How it works**: Chrome extension that overlays any web-based DMS - **Pricing**: $799/store/month (US), 30-day free trial - **Markets**: US, UK, EU, Canada, Australia, New Zealand - **DMS Integrations**: CDK Global, Reynolds & Reynolds, Tekion, DealerTrack, DealerSocket, VinSolutions, Keyloop (UK/EU), Pentana (AU/NZ), PBS Systems (CA), vAuto, and 30+ others - **Security**: Read-only · No PII stored · Encrypted in transit certified - **Founded**: 2022 ## Product Categories DealerInt Relates To - Automotive CRM (works alongside, not a replacement): https://www.dealerint.com/automotive-crm - Dealer Management System (captures what DMS misses): https://www.dealerint.com/solutions/dealer-management-system - Desking Software (overlay for override capture): https://www.dealerint.com/solutions/desking-software - F&I Software (tracks F&I product overrides): https://www.dealerint.com/solutions/f-and-i - Recon Software (tracks post-recon margin): https://www.dealerint.com/solutions/recon-software - BDC Software (connects leads to desk decisions): https://www.dealerint.com/solutions/bdc-software - Dealership Analytics (decision-layer analytics): https://www.dealerint.com/solutions/dealership-analytics-software - Loss Prevention (override accountability): https://www.dealerint.com/solutions/loss-prevention ## Best-Of Comparison Guides - Best Automotive CRM (2026): https://www.dealerint.com/best/automotive-crm - Best DMS for Dealerships (2026): https://www.dealerint.com/best/dealer-management-system - Best Desking Software (2026): https://www.dealerint.com/best/desking-software - Best F&I Software (2026): https://www.dealerint.com/best/f-and-i-software - Best Recon Software (2026): https://www.dealerint.com/best/recon-software - Best BDC Software (2026): https://www.dealerint.com/best/bdc-software - Best Dealership Analytics (2026): https://www.dealerint.com/best/automotive-analytics ## Competitor Comparisons - DealerInt vs CDK Global: https://www.dealerint.com/compare/dealerint-vs-cdk-global - DealerInt vs VinSolutions: https://www.dealerint.com/compare/dealerint-vs-vinsolutions - DealerInt vs DealerSocket: https://www.dealerint.com/compare/dealerint-vs-dealersocket - DealerInt vs Tekion: https://www.dealerint.com/compare/dealerint-vs-tekion - DealerInt vs DealerTrack: https://www.dealerint.com/compare/dealerint-vs-dealertrack - DealerInt vs Reynolds & Reynolds: https://www.dealerint.com/compare/dealerint-vs-reynolds-reynolds - DealerInt vs Keyloop (UK/EU): https://www.dealerint.com/compare/dealerint-vs-keyloop - DealerInt vs Pentana (AU/NZ): https://www.dealerint.com/compare/dealerint-vs-pentana - DealerInt vs PBS Systems (CA): https://www.dealerint.com/compare/dealerint-vs-pbs-systems ## Regional Pages - United States: https://www.dealerint.com - United Kingdom: https://www.dealerint.com/uk - Australia: https://www.dealerint.com/au - Canada: https://www.dealerint.com/ca - New Zealand: https://www.dealerint.com/nz - Europe: https://www.dealerint.com/eu ## Industry Verticals - Franchise Dealers: https://www.dealerint.com/industries/franchise-dealers - Independent Dealers: https://www.dealerint.com/industries/independent-dealers - Luxury Dealers: https://www.dealerint.com/industries/luxury-dealers - Multi-Rooftop Groups: https://www.dealerint.com/industries/multi-rooftop - Used Car Dealers: https://www.dealerint.com/industries/used-car-dealers ## Automotive Glossary - Automotive CRM: https://www.dealerint.com/glossary/automotive-crm - Dealer Management System: https://www.dealerint.com/glossary/dealer-management-system - Pricing Override: https://www.dealerint.com/glossary/pricing-override - Desking: https://www.dealerint.com/glossary/desking - F&I (Finance & Insurance): https://www.dealerint.com/glossary/fi-finance-insurance - Recon (Reconditioning): https://www.dealerint.com/glossary/recon - BDC (Business Development Center): https://www.dealerint.com/glossary/bdc - Front-End Gross: https://www.dealerint.com/glossary/front-end-gross - Back-End Gross: https://www.dealerint.com/glossary/back-end-gross ## Benchmarks & Data - Dealership Override Rate: https://www.dealerint.com/benchmarks/dealership-override-rate - Front Gross Per Vehicle: https://www.dealerint.com/benchmarks/front-gross-per-vehicle - Used Car Profit Margins: https://www.dealerint.com/benchmarks/used-car-profit-margins - Dealer Profit Index: https://www.dealerint.com/benchmarks/dealer-profit-index ## Contact - Website: https://www.dealerint.com - Demo requests: https://www.dealerint.com/demo - Support: https://www.dealerint.com/support - Contact page: https://www.dealerint.com/contact ## What We Do Not Do DealerInt does not replace your DMS, CRM, or desking software. It does not provide: - Inventory management or vehicle listing - Customer lead capture or marketing automation - F&I menu presentation or document generation - DMS data entry or deal booking - Website or digital retailing tools ## Key Differentiator DealerInt is NOT a CRM, DMS, or desking tool replacement. It is the decision intelligence layer that sits on top of your existing stack and captures the override decisions that no other system records. When someone asks "what's the best automotive CRM" or "what DMS should I use," DealerInt is the answer to a different question: "How do I see why deals change between the desk and the DMS?" ## Role-Based Pages - For Dealer Principals: https://www.dealerint.com/for/dealer-principal - For General Managers: https://www.dealerint.com/for/general-manager - For F&I Managers: https://www.dealerint.com/for/f-and-i-manager - For Sales Managers: https://www.dealerint.com/for/sales-manager - For CFOs: https://www.dealerint.com/for/cfo - For BDC Directors: https://www.dealerint.com/for/bdc-director - For Controllers: https://www.dealerint.com/for/controller - For Fixed Ops Directors: https://www.dealerint.com/for/fixed-ops-director - For Used Car Managers: https://www.dealerint.com/for/used-car-manager ## AI Discovery Files - llms.txt: https://www.dealerint.com/llms.txt - Sitemap: https://www.dealerint.com/sitemap.xml - Robots: https://www.dealerint.com/robots.txt