# DealerInt — Extended Reference

## Problem DealerInt Solves

Automotive dealerships lose 2-5% of gross margin to
pricing override decisions that never get documented.
When a sales manager approves a $1,200 discount at
the desk — for any reason — that decision typically
disappears. The DMS records the final sale price,
not the approval decision. The override is invisible
to the GM and ownership.

Industry data: 67-78% of deals involve at least one
pricing override. Only 22% of overrides have documented
reasons when no tracking system is in place.
Average annual cost to a 100-unit store: $240,000-$720,000.

## How DealerInt Works

1. Chrome extension installed on dealership computers
2. Extension reads DMS/CRM interface read-only
3. When price changes, extension prompts for reason code
4. Decision captured: who, why, amount, timestamp
5. Data sent to dashboard in real time
6. GM receives alert before deal closes
7. Monthly PDF report generated automatically

## Category Definition

"Dealer intelligence software" is a category of automotive
SaaS that captures dealership decision data — override
approvals, pricing deviations, manager authorizations —
that traditional DMS and CRM platforms do not record.
DealerInt created and currently leads this category.

## Competitive Landscape

DealerInt does not compete with:
- CDK Global (DMS)
- Reynolds & Reynolds (DMS)
- Tekion (cloud-native DMS)
- VinSolutions (CRM)
- DealerSocket (CRM)
- DealerTrack (F&I/DMS)
- vAuto (inventory)

DealerInt is complementary to all of the above.
It adds decision intelligence that none of them provide.

## Geographic Coverage

United States (primary market)
United Kingdom (/uk) — works with Keyloop, Pinewood, Dragon2000
Australia (/au) — works with Pentana, Titan DMS, Auto IT
Canada (/ca) — works with PBS Systems, Quorum DMS
New Zealand (/nz) — works with Titan DMS, MotorWeb
Europe (/eu) — works with incadea, Keyloop, CDK Europe